Marketing Analyst

Metro Manila

JOB REQUIREMENTS:

• Strong work ethic, self-motivated, and willingness to take initiative.
• Excellent in organization and planning, project management, teamwork, communication, problem solving and analysis, formal and impromptu presentation skills, adaptability, innovation, creativity, collaborations, good decision-making, multitasking, and can handle pressure
• Possess at least a Bachelor’s/College Degree in Marketing, Business Studies/Administration/Management, Industrial Engineering, Finance, Computer Science/Information Technology, or equivalent
• Gained at least 1 year of working experience in the field of information systems and technology industry
• Preferably 2-4 years Experienced Employees specializing in Marketing/Business Development or equivalent
• Proficient in marketing research, statistical analysis, and data visualization
• Adequate knowledge in data collection methods (e.g. polls, focus groups, surveys, etc.)
• Experienced in identifying target audiences and devising marketing strategies and campaigns that engage, inform, and motivate sales
• Proficiency in online marketing and social media strategy
• Ability to handle multiple brands
• With essential skillsets in content writing
• With experience in photo and video shooting, developing, and editing
• Applicants must be willing to work in Taguig City and/or remotely.

RESPONSIBILITIES:

• Initiates market research to identify market trends and target customers need and analyzed their findings as it affects the business.
• Perform SWOT analysis, together with strategy recommendations, and BCG Analysis based on market research
• Prepare a marketing plan and present it to management
• Formulates, directs, and coordinates marketing activities and policies to promote products and to increase brand awareness
• Develops aggressive marketing programs to support the attainment of sales targets of the organization.
• Measures and reports performance of all marketing campaigns and assesses against goals (ROI and KPIs).
• Devise, conduct, and evaluate customer focus research [e.g. surveys, questionnaires, focus group discussions, opinion polls, usage image & attitude (UAI) study], market condition, and competitor information
• Gather and analyze statistical data using modern and traditional methods to collect it
• Interpret data, formulate reports, and make recommendations
• Manage lead generation activities (e.g. webinars, trade shows, exhibits) that market the products and the brands.
• Remain fully informed on market trends, other parties research, and implement best practices
• Evaluate emerging technologies